I love 5 Guys Burgers. The In & Out of the Midwest.

I also love their philosophy “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners.”

Doing something awesome is usually pretty simple, conceptually-wise.  Most of the time we mess it up by making it much more difficult for any number of reasons.

Five Guys has 4 core products on their menu; burgers, dogs, fries and soda.  That’s it!

A perfect example of “more isn’t better”.