TowelBarHuman

This is Puma’s new shoe box. “Clever Little Bag”  21 months in the making.

I love it when a company takes a very standard piece of their everyday business and asks: “how can we make this better?”.

It would be easy for Puma to not worry about the shoebox.  I’m sure a lot of people think they have much more important things to worry about. “It’s a shoe box.  How can it be better? Don’t fix it, it isn’t broken.”  I can just hear these words coming out of a Puma executive’s mouth.  An executive who is bound in tradition and probably holding back the company more then helping.

But what separates a good company from a great company is rethinking the very things we take for granted on a daily basis and then working to make them better.

There is no reason why the shoebox can’t be 100 times better and it’s super cool to see Puma taking steps to make this happen.